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32 Custom Label Google Shopping

Oleh Daniela Kaiser 5:51 PM Post a Comment

Google shopping custom labels are a useful attribute that allows you to manage your adwords campaigns at a more sufficient way. Custom labels customlabel0 through customlabel4 allow you to create specific filters to use in your shopping campaignsuse these filters for reporting and bidding on groups of products.

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Google shopping custom labels for adwords is a helpful attribute that allows you to define your campaigns at a much higher level.

Custom label google shopping. Google shopping has 5 custom labels that you can use for this. Google shopping consulting. Step 1 adword custom label set up.

Custom labels provide a certain level of freedom to retailers and advertisers to be as creative as they want with their google shopping strategies. Examples of common custom labels include seasonal best sellers high roi and so on. With shopping campaigns you can use custom labels when you want to subdivide the products in your campaign using values of your choosing.

You can and should use these specific values to monitor report and bid within your campaigns. Custom labels allow you to organize products in google shopping campaigns to your preference and the labels will only show up internally. Add custom labels to your shopping feed.

Learn how using a product feed tied to analytics can maximize your custom label performance and elevate your shopping campaign results. Hopefully following the steps listed above will take you through the entire process of defining your objectives seamlessly so you can set up your. When combined with some more advanced subdivision techniques custom labels can even enhance granularity and control of individual ids in adwords.

The information you include in this attribute wont be shown to users. Google literature on custom labels recommends that the first step to creating custom labels is to get access to your product data feed. Once youre finished segmenting your products in a spreadsheet based on your chosen product characteristics you need to add this information to the product feed that you send to google.

For example you can use custom labels to indicate that products are seasonal on clearance best sellers etc. Custom labels are great to improve the performance of your google shopping campaigns as they allow you to group products in a way that will make bidding easier and your business more profitable.

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