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31 White Label Meaning In Business

Oleh Daniela Kaiser 12:36 AM Post a Comment

White labeling occurs when the manufacturer of an item. White label products are often produced via mass production.

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A white label product is a product or service produced by one company the producer that other companies the marketers rebrand to make it appear as if they had made it.

White label meaning in business. White label refers to a marketing or manufacturing process whereby one company creates a product or service which is then rebranded by another business to make the product or service look like it is their own. For example if you go to a grocery store such as walmart. White label refers to a product or service that is purchased by a reseller who rebrands the product or service to give the impression that the new owner created it.

White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. A white label service or product can be defined as a service or product which is produceddevelopedmanufactured by one company producerdevelopermanufacturer which the other companies marketers rebrand in such a way that it looks as their own production. White label product definition implies that it is a raw generic commodity which is consequently rebranded customized with the companys logo label and identity and used as their own.

The term white label derives from an old music industry practice in which radio station djs would place white labels on promotional records to prevent competitors from knowing which artist performed the songs. Some companies may offer a particular service without any investment in the technology or infrastructure. In business and marketing white label brands are generic products and services manufacturers create and sell to a retailer.

The terms white label and private label can be used interchangeably. White label solution requires a minimum of upfront capital investment since the vendor handles all issues with software licensing data center space or servers costs on logistics and tech support. White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

In general white label branding sometimes called white labeling is a manufacturing and marketing practice in which a product or service is produced by one company and then rebranded by another company to make it appear to be their own.

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